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Saturday, 23 August 2008



I too wonder about the gusseted pillowtops...

Margaret Wilde

Special K markets itself as an aid to becoming slimmer. I'm amazed that it is allowed to get away with this claim. - With such a high sodium content - 0.45g sodium per 100g product - see http://www.kelloggs.co.uk/products/specialk/cereal/special_k_sustain.aspx it would be very difficult indeed to lose any weight.

On this webpage http://www.kelloggs.co.uk/specialk/challenge.aspx they say
"# First calculate your BMI (Body Mass Index) which is a calculation related to your height and weight. In order to take part in the challenge it should be 25 or over.
# Eat up to a 45g serving of any Special K cereal with 125ml semi-skimmed milk for breakfast, have another for lunch OR dinner, with a third nutritionally-balanced meal for two weeks.
# Snack on fruit, vegetables and Special K bars and Special K Mini Breaks.
# Ensure a regular and adequate intake of alcohol free drinks."

They also say:

"In a study by a leading University the Special K Challenge worked for up to 3 out of 4 people."

I'm not surprised that the 'leading University' is not named, since the last paragraph I quoted CANNOT POSSIBLY BE TRUE - unless the people taking the 'Special K Challenge' were a HIGHLY unrepresentative group.

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