Not So Special

QANTAS cycles through a range of Kellog's breakfast cereals, dished up in single serve bowls.  On Friday's early flight from Townsville to Brisbane it was the turn of Special K.  Milk doesn't sit well with me, maybe lactose intolerance (?), so I only use it sparingly which allows me to fully savour the texture and taste of the cereal of the moment.   After much reflection, I'm prompted to ask exactly what is so special about Special K ?  True to form, it tasted like sweetened, crisp cardboard, nothing more, nothing less.  I conclude that there is absolutely nothing special about Special K. Just another marketing con job.

Not much different to the two-slice toaster we saw in Woolworths today - as if anyone would be stupid enough to buy a single slice toaster these days.

Last night on TV there was an advert for mattresses with gussetted pillowtops.  What the hell is a gussetted pillowtop ?

Comments

[jeanie]

I too wonder about the gusseted pillowtops...

[Margaret Wilde]

Special K markets itself as an aid to becoming slimmer. I'm amazed that it is allowed to get away with this claim. - With such a high sodium content - 0.45g sodium per 100g product - see http://www.kelloggs.co.uk/products/specialk/cereal/special_k_sustain.aspx it would be very difficult indeed to lose any weight.

On this webpage http://www.kelloggs.co.uk/specialk/challenge.aspx they say
"# First calculate your BMI (Body Mass Index) which is a calculation related to your height and weight. In order to take part in the challenge it should be 25 or over.
# Eat up to a 45g serving of any Special K cereal with 125ml semi-skimmed milk for breakfast, have another for lunch OR dinner, with a third nutritionally-balanced meal for two weeks.
# Snack on fruit, vegetables and Special K bars and Special K Mini Breaks.
# Ensure a regular and adequate intake of alcohol free drinks."

They also say:

"In a study by a leading University the Special K Challenge worked for up to 3 out of 4 people."

I'm not surprised that the 'leading University' is not named, since the last paragraph I quoted CANNOT POSSIBLY BE TRUE - unless the people taking the 'Special K Challenge' were a HIGHLY unrepresentative group.